ServiceNow, Inc. is a cloud computing software company that provides an AI‑driven platform to automate and manage digital workflows in enterprises. Its solutions span various business functions including IT services, customer support, human resources, and security operations – helping organizations streamline processes on a single platform.
About ServiceNow, Inc. (NOW)
ServiceNow is a company that has transformed how organizations manage and automate their workflows and services. Founded in 2004 by tech industry veteran Fred Luddy, the company gained recognition with an innovative cloud platform that originally revolutionized IT service management.
Headquartered in Santa Clara, California, ServiceNow has experienced rapid growth and expanded its reach globally serving thousands of customers, including about 80% of the Fortune 500 companies. From early on, ServiceNow differentiated itself by embracing cloud-based solutions and constantly innovating, which helped establish it as a leader in enterprise workflow automation.
Over the years, ServiceNow has not only grown its workforce but also achieved significant technological and financial milestones. The company’s strategic acquisitions (for example, of AI-focused startups) underscore its focus on advancing its platform and expanding globally.
This commitment to innovation and expansion led to ServiceNow’s successful public listing on the New York Stock Exchange in 2012, and inclusion in major stock indices like the S&P 500. In 2018, Forbes even named ServiceNow the world’s most innovative company highlighting the impact of its technology on modern business.
Vision and Mission of ServiceNow, Inc.
ServiceNow’s vision is rooted in the idea of making work better for people. The company’s mission statement is encapsulated by the phrase “to make the world of work, work better for people,” reflecting a commitment to delivering digital workflows that create great experiences and unlock productivity.
In practice, this means ServiceNow strives to build technology that not only drives efficiency through automation, but also improves day-to-day work life for employees and customers alike.
There is a strong emphasis on innovation, ease of use, and customer success ensuring that the platform remains intuitive and inclusive, so organizations can focus on what matters most while ServiceNow handles the routine work in the background.
Products of ServiceNow, Inc.
ServiceNow’s core offering is the Now Platform – a cloud-based system that underpins a suite of products for various enterprise needs. A flagship product is its IT Service Management (ITSM) module, which helps IT departments track and resolve technical issues and service requests in line with best practices.
The platform also includes IT Operations Management (ITOM) and IT Business Management (ITBM) tools that give organizations oversight of their infrastructure, projects, and assets.
Beyond IT, ServiceNow has expanded into other domains: for example, its Customer Service Management product allows support teams to streamline customer inquiries, and its HR Service Delivery product helps human resources departments automate employee workflows (like onboarding and help desk requests).
A key strength of ServiceNow’s product lineup is the use of artificial intelligence and automation. The platform leverages AI and machine learning to handle routine tasks (such as auto-routing requests or predicting incidents), enabling faster and smarter issue resolution.
ServiceNow also emphasizes low-code/no-code development tools, which empower even non-technical users to build custom workflow applications and tailor the platform to their needs.
By providing a comprehensive, AI-powered suite of workflow products, ServiceNow enables organizations to boost efficiency, break down departmental silos, and deliver better experiences to both employees and customers.
Key Figures at ServiceNow, Inc.
ServiceNow, Inc.’s leadership team blends visionary entrepreneurship with seasoned mServiceNow, Inc.’s leadership team blends visionary entrepreneurship with seasoned management, guiding the company’s strategic direction and innovation. Some of the key figures include:
- Bill McDermott – Chairman & Chief Executive Officer. Bill McDermott has been leading ServiceNow since 2019, bringing extensive leadership experience from SAP to fuel the company’s global growth and innovation agenda.
- Fred Luddy – Founder & Board Member. As the founder of ServiceNow, Fred Luddy played a pivotal role in launching the platform and shaping its early vision, laying the foundation for its success in enterprise IT.
- Gina Mastantuono – Chief Financial Officer. Gina Mastantuono is responsible for ServiceNow’s financial strategy, helping to manage the company’s rapid growth while steering its ESG initiatives and ensuring shareholder value.
Stock Price Fluctuations of ServiceNow, Inc.
ServiceNow’s journey in the stock market began in June 2012 with a highly successful initial public offering (IPO) on the NYSE. The company priced its IPO at $18 per share, raising approximately $210 million. On its first day of trading, the stock surged nearly 30% above the IPO price a strong debut that signaled robust investor appetite for ServiceNow. This early market enthusiasm paved the way for ServiceNow’s growth as a public company.
In the years since, ServiceNow’s stock price has climbed dramatically, mirroring the company’s expansion and performance. An investor who bought shares at the IPO and held on has seen tremendous returns, as ServiceNow evolved from a niche IT software provider into a broad-based enterprise cloud leader.
The company’s market capitalization grew from roughly $3 billion around the time of its IPO to over $200 billion by mid-2025. In fact, ServiceNow’s share price reached all-time highs in the ~$1,100 per share range in early 2025.
These stock price trends reflect the market’s confidence in ServiceNow’s strategy and innovation investors have responded positively to its consistent revenue growth, expansion into new product areas, and its ability to become an indispensable platform for large organizations.
History and Evolution of ServiceNow, Inc.
ServiceNow’s journey began in 2004 when Fred Luddy founded the company under the original name Glidesoft. His mission was to revolutionize the way IT services are delivered within enterprises. At first, he ran the business alone from San Diego. In 2006, the company acquired its first customer and rebranded as Service-now.com.
In the following years, the company experienced rapid revenue growth. By 2007, ServiceNow reported approximately $13 million in revenue and achieved positive cash flow. By 2011, ServiceNow had grown to hundreds of employees and had opened offices around the world. In April 2011, Frank Slootman was appointed CEO to guide the company into its next phase.
A major milestone was reached in June 2012, when ServiceNow officially went public. Following the IPO, its headquarters were relocated to Santa Clara, the heart of the technology industry. The company also expanded its focus beyond IT, entering new areas such as HR and security.
The subsequent years were marked by strategic acquisitions and continued innovation, including the purchases of VendorHawk, Passage AI, and Element AI to strengthen its analytics and automation capabilities.
In late 2019, ServiceNow appointed former SAP CEO Bill McDermott as its new chief executive. Under his leadership, the company deepened its focus on generative AI, including a partnership with NVIDIA to develop enterprise data-driven AI services.
From a small startup, ServiceNow has grown into a global leader in workflow automation. With a history rooted in innovation and adaptability, ServiceNow has become a vital force in driving digital transformation across organizations worldwide.
How to Buy ServiceNow, Inc. (NOW) Stocks
Interested in buying shares of this tech company? You can buy ServiceNow, Inc. (NOW) shares with simple steps:
- Install Nanovest app on the App Store or Play Store.
- Register according to the instructions.
- Verify your identity for security and convenience when buying stocks through the KYC feature which you can do in just 1 minute.
- Top Up your balance to your Nanovest account.
- Go to the stock menu, search and select ServiceNow, Inc. (NOW).
- Click the Buy button and confirm the purchase with your desired amount. You can start with only IDR 5,000.
Before investing in the stocks you want, do some research and analysis first. You can do this by checking company profile, industry conditions, company financial reports, and analyzing previous stock price movements. This analysis is important so that you can develop an accurate investment strategy and minimize losses.
Is it Safe to Buy ServiceNow, Inc. (NOW) Stocks on Nanovest?
Of course. Nanovest is supported by a number of professional partners who have a good reputation in providing their services. One of them is supported by S-Quantum Engine technology by Sinarmas Financial Services.
For global and US stocks, Nanovest partners with brokers registered with the United Stated Financial Industry Regulatory Authority (FINRA) – which insures brokerage accounts held by Nanovest users up to U$S 500k by the United States Securities Investor Protection Corporation (SIPC).
For crypto assets, Nanovest is registered with the Commodity Futures Trading Supervisory Agency (Bappebti). The Nanovest platform itself has also been insured through a partnership with Sinarmas Insurance.
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