{"id":28398,"date":"2026-10-23T09:27:49","date_gmt":"2026-10-23T02:27:49","guid":{"rendered":"https:\/\/www.nanovest.io/blog\/?p=28398"},"modified":"2026-10-23T09:27:49","modified_gmt":"2026-10-23T02:27:49","slug":"pelanggan-spotify-premium-lampaui-target","status":"publish","type":"post","link":"https:\/\/www.nanovest.io/blog\/berita\/pelanggan-spotify-premium-lampaui-target-28398\/","title":{"rendered":"Saham Spotify Naik 11%, Pelanggan Premium Lampaui Target"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Saham <\/span><a href=\"https:\/\/nanovest.go.link\/page=IndividualStockDetail?action=navigate&amp;is_param=true&amp;symbol=SPOT&amp;adj_t=1rhus2a1&amp;adj_deep_link=nanovest%3A%2F%2Fpage%3DIndividualStockDetail%3Faction%3Dnavigate%26is_param%3Dtrue%26symbol%3DSPOT\"><b>Spotify Technology (SPOT)<\/b><\/a><span style=\"font-weight: 400;\"> melonjak sekitar 11% pada perdagangan Kamis, 22 Oktober 2026, setelah perusahaan layanan streaming musik tersebut melaporkan kinerja kuartal III yang didukung pertumbuhan pelanggan premium dan peningkatan profitabilitas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spotify mencatat pendapatan sebesar \u20ac4,97 miliar atau sekitar US$5,63 miliar untuk kuartal yang berakhir pada 30 September 2026. Pendapatan tersebut meningkat 14% secara tahunan berdasarkan perhitungan mata uang konstan, sementara jumlah pelanggan premium mencapai 306 juta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hasil tersebut menarik perhatian investor karena Spotify berhasil menambah 6 juta pelanggan premium bersih, lebih tinggi 1 juta dibandingkan proyeksi sebelumnya. Perusahaan juga mencatat rekor margin kotor sebesar 33%, meskipun laba per saham masih berada di bawah ekspektasi analis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Selain pertumbuhan bisnis berlangganan, Spotify semakin mengandalkan kecerdasan buatan atau <\/span><i><span style=\"font-weight: 400;\">artificial intelligence<\/span><\/i><span style=\"font-weight: 400;\"> (AI) untuk meningkatkan personalisasi layanan, memperluas integrasi dengan platform lain, serta memperkuat keterlibatan pengguna.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Daftar Isi <\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nanovest.io/blog\/berita\/pelanggan-spotify-premium-lampaui-target-28398\/#Pelanggan_Premium_Tembus_306_Juta_Pendapatan_Naik_Dua_Digit\" >Pelanggan Premium Tembus 306 Juta, Pendapatan Naik Dua Digit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nanovest.io/blog\/berita\/pelanggan-spotify-premium-lampaui-target-28398\/#Margin_Kotor_Cetak_Rekor_33_Laba_Operasional_Meningkat\" >Margin Kotor Cetak Rekor 33%, Laba Operasional Meningkat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nanovest.io/blog\/berita\/pelanggan-spotify-premium-lampaui-target-28398\/#Spotify_Perluas_AI_Integrasikan_Layanan_dengan_Muse_Meta\" >Spotify Perluas AI, Integrasikan Layanan dengan Muse Meta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.nanovest.io/blog\/berita\/pelanggan-spotify-premium-lampaui-target-28398\/#Spotify_Targetkan_818_Juta_Pengguna_pada_Akhir_2026\" >Spotify Targetkan 818 Juta Pengguna pada Akhir 2026<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.nanovest.io/blog\/berita\/pelanggan-spotify-premium-lampaui-target-28398\/#Spotify_Lagi_Naik_Daun_Sudah_Pantau_Saham_SPOT\" >Spotify Lagi Naik Daun, Sudah Pantau Saham SPOT?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Pelanggan_Premium_Tembus_306_Juta_Pendapatan_Naik_Dua_Digit\"><\/span><b>Pelanggan Premium Tembus 306 Juta, Pendapatan Naik Dua Digit<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Spotify mencatat penambahan 6 juta pelanggan premium bersih selama kuartal III 2026, membawa total pelanggan berbayar menjadi 306 juta atau meningkat 9% dibandingkan periode yang sama tahun sebelumnya.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Angka tersebut melampaui proyeksi perusahaan sebesar 5 juta pelanggan baru bersih. <\/span><span style=\"font-weight: 400;\">Pertumbuhan pelanggan juga didukung peningkatan pendapatan rata-rata per pengguna premium atau <\/span><i><span style=\"font-weight: 400;\">average revenue per user<\/span><\/i><span style=\"font-weight: 400;\"> (ARPU) sebesar 7,5% menjadi \u20ac4,95.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pendapatan dari layanan premium mencapai sekitar \u20ac4,5 miliar atau US$5,08 miliar, meningkat 15% secara tahunan. Sementara itu, pendapatan iklan mencapai \u20ac482 juta atau sekitar US$546 juta, naik 9% berdasarkan mata uang konstan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Secara keseluruhan, pendapatan Spotify mencapai \u20ac4,97 miliar, meningkat 14% secara tahunan dalam mata uang konstan dan secara umum sesuai dengan perkiraan pasar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jumlah pengguna aktif bulanan atau <\/span><i><span style=\"font-weight: 400;\">monthly active users<\/span><\/i><span style=\"font-weight: 400;\"> (MAU) juga meningkat 11% menjadi 788 juta pengguna di seluruh dunia.<\/span><span style=\"font-weight: 400;\"> Pertumbuhan tersebut menunjukkan bahwa Spotify masih mampu memperluas basis penggunanya melalui kombinasi layanan berbayar dan gratis yang didukung iklan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Namun, tidak seluruh indikator keuangan melampaui ekspektasi. Laba per saham Spotify tercatat sebesar \u20ac2,48, lebih rendah dibandingkan perkiraan analis sebesar \u20ac2,80.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meski demikian, saham SPOT tetap menguat tajam setelah laporan dirilis. Menurut Yahoo Finance, saham perusahaan ditutup naik 11,10% menjadi US$583,66 pada Kamis. <\/span><span style=\"font-weight: 400;\">Pergerakan tersebut terjadi setelah saham Spotify sebelumnya mencatat penurunan sekitar 6% sepanjang tahun sebelum pengumuman <\/span><i><span style=\"font-weight: 400;\">earnings<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Margin_Kotor_Cetak_Rekor_33_Laba_Operasional_Meningkat\"><\/span><b>Margin Kotor Cetak Rekor 33%, Laba Operasional Meningkat<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Selain pertumbuhan pelanggan, perbaikan margin menjadi salah satu sorotan utama laporan keuangan Spotify. Margin kotor perusahaan meningkat 136 basis poin secara tahunan menjadi 33%, sedikit melampaui perkiraan Wall Street sebesar 32,9%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Peningkatan tersebut didukung oleh kinerja layanan premium maupun bisnis iklan. Margin kotor segmen premium mencapai 34,5%, sedangkan margin kotor bisnis yang didukung iklan meningkat menjadi 18,7%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Laba operasional Spotify mencapai \u20ac672 juta atau sekitar US$761 juta, meningkat 12% secara tahunan berdasarkan mata uang konstan. Namun, margin operasional berada di level 13,5%, sedikit lebih rendah dibandingkan 13,7% pada periode yang sama tahun sebelumnya dan 13,6% pada kuartal sebelumnya.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Salah satu faktor yang memengaruhi kinerja tersebut adalah kenaikan biaya operasional.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spotify mencatat biaya operasional sebesar \u20ac967 juta atau sekitar US$1,1 miliar, meningkat sekitar 26% secara tahunan. Kenaikan tersebut sebagian berasal dari peningkatan sementara belanja pemasaran, kebutuhan komputasi cloud dan AI, serta biaya terkait kompensasi berbasis saham.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Biaya operasional setara dengan sekitar 19% dari total pendapatan. Meski meningkat pada kuartal III, proporsi tersebut secara umum menunjukkan tren penurunan sejak akhir 2023.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bagi Spotify, peningkatan margin kotor menjadi indikator penting karena sebagian besar biaya bisnis streaming berkaitan dengan lisensi dan distribusi konten.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pada 2025, Spotify membayarkan lebih dari US$11 miliar kepada industri musik. Dengan struktur biaya tersebut, kemampuan perusahaan meningkatkan pendapatan pelanggan dan efisiensi operasional menjadi faktor penting untuk mendukung profitabilitas jangka panjang.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Spotify_Perluas_AI_Integrasikan_Layanan_dengan_Muse_Meta\"><\/span><b>Spotify Perluas AI, Integrasikan Layanan dengan Muse Meta<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Di luar laporan keuangan, Spotify memperluas pemanfaatan AI untuk meningkatkan pengalaman pengguna dan memperkuat keterlibatan pelanggan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Selama kuartal III, perusahaan mengembangkan fitur personalisasi, termasuk profil selera musik bagi pengguna premium di Amerika Serikat. Fitur tersebut membantu pengguna memahami preferensi musik mereka sekaligus mendukung rekomendasi yang lebih relevan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spotify juga mengumumkan integrasi dengan Muse, produk AI milik <\/span><a href=\"https:\/\/nanovest.go.link\/page=IndividualStockDetail?action=navigate&amp;is_param=true&amp;symbol=META&amp;adj_t=1rhus2a1&amp;adj_deep_link=nanovest%3A%2F%2Fpage%3DIndividualStockDetail%3Faction%3Dnavigate%26is_param%3Dtrue%26symbol%3DMETA\"><b>Meta (META)<\/b><\/a><span style=\"font-weight: 400;\">, yang memungkinkan pengguna mengakses pengalaman Spotify melalui agen AI pihak ketiga.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Integrasi ini menjadi bagian dari strategi Spotify untuk membuat layanannya tetap tersedia ketika pengguna semakin sering berinteraksi dengan asisten AI. Namun, perkembangan agen AI juga memunculkan pertanyaan mengenai hubungan langsung Spotify dengan pelanggan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asisten AI pihak ketiga berpotensi membantu pengguna membandingkan harga, layanan, dan pilihan berlangganan. Hal tersebut dapat memengaruhi bagaimana pengguna menemukan serta mengakses layanan streaming.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Manajemen Spotify menilai integrasi dengan platform pihak ketiga dapat memperluas penggunaan layanan, sebagaimana integrasi sebelumnya dengan Google Maps dan Waze. Selain memperluas distribusi, Spotify juga meningkatkan pengawasan terhadap konten yang dihasilkan AI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perusahaan mengumumkan telah menghapus lebih dari 50 juta lagu berkualitas rendah dan spam dari sistem rekomendasinya. Secara keseluruhan, sekitar 75 juta lagu yang dikategorikan sebagai spam telah dihapus dari platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Langkah tersebut dilakukan di tengah meningkatnya perhatian terhadap konten musik berbasis AI yang dapat memengaruhi kualitas rekomendasi dan pengalaman pengguna.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spotify juga berencana memperluas layanan buku audio dari 22 pasar menjadi lebih dari 180 pasar pada akhir 2026.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dalam tiga tahun terakhir, perusahaan mencatat peningkatan jumlah pendengar buku audio sebesar 40%, menunjukkan bahwa ekspansi konten di luar musik turut menjadi bagian dari strategi pertumbuhan.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Spotify_Targetkan_818_Juta_Pengguna_pada_Akhir_2026\"><\/span><b>Spotify Targetkan 818 Juta Pengguna pada Akhir 2026<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Memasuki kuartal IV 2026, Spotify memberikan proyeksi pertumbuhan pengguna dan kinerja keuangan yang lebih tinggi. Perusahaan menargetkan tambahan bersih 30 juta pengguna aktif bulanan sehingga total MAU dapat mencapai 818 juta pada akhir tahun.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spotify juga memperkirakan penambahan 10 juta pelanggan premium bersih, yang akan membawa total pelanggan berbayar menjadi 316 juta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dari sisi keuangan, perusahaan memproyeksikan pendapatan kuartal IV sebesar \u20ac5,2 miliar, dengan laba operasional sekitar \u20ac820 juta dan margin kotor sebesar 33,8%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Target tersebut menunjukkan bahwa Spotify memperkirakan pertumbuhan pelanggan tetap berlanjut menjelang akhir tahun, didukung bisnis premium, iklan, dan pengembangan layanan baru.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bagi investor saham SPOT, sejumlah indikator yang perlu dicermati mencakup realisasi pertumbuhan pelanggan premium, perkembangan ARPU, margin operasional, serta kemampuan perusahaan mengendalikan biaya cloud dan AI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Integrasi AI dan ekspansi buku audio juga menjadi perkembangan yang relevan, meskipun kontribusinya terhadap pendapatan dan laba masih perlu dipantau melalui laporan keuangan berikutnya.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kenaikan saham Spotify setelah <\/span><i><span style=\"font-weight: 400;\">earnings <\/span><\/i><span style=\"font-weight: 400;\">memperlihatkan respons positif pasar terhadap pertumbuhan pelanggan dan perbaikan margin kotor.<\/span><span style=\"font-weight: 400;\"> Namun, keberlanjutan kinerja saham tetap akan dipengaruhi oleh realisasi proyeksi bisnis, kondisi pasar, dan kemampuan perusahaan mempertahankan profitabilitas.<\/span><\/p>\n<div style=\"background: linear-gradient(135deg,#19233F 0%,#292967 100%); border-radius: 20px; padding: 28px 24px; margin: 32px 0; box-sizing: border-box; text-align: left;\">\n<div style=\"display: inline-block; background: #303A59; border: 1px solid #56617D; border-radius: 999px; padding: 7px 14px; margin-bottom: 16px; color: #eaf0ff; font-size: 13px; font-weight: bold; line-height: 1.4;\">\ud83c\udfa7 Earnings &amp; Saham Teknologi AS<\/div>\n<h3 style=\"margin: 0 0 12px; color: #ffffff; font-size: 22px; line-height: 1.35; font-weight: 800;\"><span class=\"ez-toc-section\" id=\"Spotify_Lagi_Naik_Daun_Sudah_Pantau_Saham_SPOT\"><\/span>Spotify Lagi Naik Daun, Sudah Pantau Saham SPOT?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"margin: 0 0 24px; color: #dce2f5; font-size: 15px; line-height: 1.7;\">Bagaimana prospek SPOT selanjutnya? Pantau saham Spotify dan emiten AS lainnya melalui Nanovest. Ikuti juga berita earnings, teknologi, dan sentimen Wall Street terbaru di News &amp; Artikel Tips Nanovest.<\/p>\n<div style=\"display: flex; flex-wrap: wrap; gap: 12px; align-items: center;\">\n<p><a style=\"display: inline-block; background: #7C3AED; color: #ffffff; text-decoration: none; font-size: 14px; font-weight: bold; padding: 12px 19px; border-radius: 9px; text-align: center; line-height: 1.5;\" href=\"https:\/\/www.nanovest.io\/\" target=\"_blank\" rel=\"noopener noreferrer\">Investasi Saham AS di Nanovest \u2192<br \/>\n<\/a><\/p>\n<p><a style=\"display: inline-block; background: #FFFFFF; color: #292967; text-decoration: none; font-size: 14px; font-weight: bold; padding: 12px 19px; border-radius: 9px; text-align: center; line-height: 1.5;\" href=\"https:\/\/www.nanovest.io\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">News &amp; Artikel Tips \u2192<br \/>\n<\/a><\/p>\n<\/div>\n<p style=\"margin: 20px 0 0; color: #b8c2dd; font-size: 11px; line-height: 1.6;\">Investasi memiliki risiko, termasuk potensi kehilangan modal. Kinerja historis tidak menjamin hasil di masa depan. Pelajari fundamental perusahaan dan sesuaikan keputusan investasi dengan profil risikomu.<span style=\"color: #333333; font-size: 14px;\">\u00a0<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Saham Spotify Technology (SPOT) melonjak sekitar 11% pada perdagangan Kamis, 22 Oktober 2026, setelah perusahaan layanan streaming musik tersebut melaporkan kinerja kuartal III yang didukung pertumbuhan pelanggan premium dan peningkatan profitabilitas. Spotify mencatat pendapatan sebesar \u20ac4,97 miliar atau sekitar US$5,63 miliar untuk kuartal yang berakhir pada 30 September 2026. Pendapatan tersebut meningkat 14% secara tahunan<\/p>\n","protected":false},"author":35,"featured_media":28399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,39],"tags":[74,28,52,649,29],"class_list":["post-28398","post","type-post","status-publish","format-standard","has-post-thumbnail","category-berita","category-saham-as","tag-berita","tag-saham-amerika","tag-saham-as","tag-spotify","tag-us-stocks"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Saham Spotify (SPOT) melonjak 11% usai earnings Q3 2026. 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