{"id":27054,"date":"2026-10-09T10:21:31","date_gmt":"2026-10-09T03:21:31","guid":{"rendered":"https:\/\/www.nanovest.io/blog\/?p=27054"},"modified":"2026-10-09T10:21:31","modified_gmt":"2026-10-09T03:21:31","slug":"meta-blokir-iklan-tiktok-di-instagram-facebook","status":"publish","type":"post","link":"https:\/\/www.nanovest.io/blog\/berita\/meta-blokir-iklan-tiktok-di-instagram-facebook-27054\/","title":{"rendered":"Meta Blokir Iklan TikTok di Instagram dan Facebook"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Persaingan antara <\/span><a href=\"https:\/\/nanovest.go.link\/page=IndividualStockDetail?action=navigate&amp;is_param=true&amp;symbol=META&amp;adj_t=1rhus2a1&amp;adj_deep_link=nanovest%3A%2F%2Fpage%3DIndividualStockDetail%3Faction%3Dnavigate%26is_param%3Dtrue%26symbol%3DMETA\"><span style=\"font-weight: 400;\">Meta Platforms (META)<\/span><\/a><span style=\"font-weight: 400;\"> dan TikTok memasuki babak baru.<\/span><span style=\"font-weight: 400;\"> Meta mulai melarang iklan serta promosi berbayar dari ByteDance di sejumlah platform miliknya, termasuk Facebook dan Instagram, sebagai bagian dari pembatasan terhadap promosi layanan pesaing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kebijakan yang mulai diterapkan pada Kamis, 8 Oktober 2026, tersebut berlaku di tujuh negara, termasuk Indonesia. Larangan ini juga mencakup kampanye yang dijalankan pengiklan pihak ketiga apabila terhubung dengan TikTok atau layanan ByteDance lainnya.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Langkah tersebut muncul di tengah persaingan kedua perusahaan untuk mempertahankan pengguna, kreator konten, dan pendapatan iklan digital. Dalam beberapa bulan terakhir, ketegangan Meta dan TikTok juga meningkat terkait kebijakan perpindahan pengguna antaraplikasi serta standar keselamatan anak di media sosial.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Daftar Isi <\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nanovest.io/blog\/berita\/meta-blokir-iklan-tiktok-di-instagram-facebook-27054\/#Meta_Blokir_Iklan_ByteDance_di_Tujuh_Negara\" >Meta Blokir Iklan ByteDance di Tujuh Negara\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nanovest.io/blog\/berita\/meta-blokir-iklan-tiktok-di-instagram-facebook-27054\/#TikTok_Sebelumnya_Batasi_Tautan_ke_Platform_Pesaing\" >TikTok Sebelumnya Batasi Tautan ke Platform Pesaing\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nanovest.io/blog\/berita\/meta-blokir-iklan-tiktok-di-instagram-facebook-27054\/#Kesepakatan_US18_Miliar_Peruncing_Persaingan\" >Kesepakatan US$18 Miliar Peruncing Persaingan\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.nanovest.io/blog\/berita\/meta-blokir-iklan-tiktok-di-instagram-facebook-27054\/#Persaingan_Platform_Digital_Makin_Ketat\" >Persaingan Platform Digital Makin Ketat\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Meta_Blokir_Iklan_ByteDance_di_Tujuh_Negara\"><\/span><b>Meta Blokir Iklan ByteDance di Tujuh Negara\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Menurut laporan Bloomberg dan Reuters, Meta mulai memberlakukan pembatasan menyeluruh terhadap iklan dan pesan pemasaran berbayar yang ditempatkan ByteDance di platformnya.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Larangan tersebut berlaku di Amerika Serikat, Kanada, Mesir, Indonesia, Jepang, Thailand, dan Vietnam. Cakupannya tidak terbatas pada akun pengiklan ByteDance, tetapi juga meliputi pihak ketiga yang menjalankan kampanye terkait TikTok dan properti ByteDance lainnya.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meta menjelaskan bahwa perusahaan tidak berkewajiban menyediakan layanan periklanan bagi pesaing yang menggunakan iklan untuk mengarahkan pengguna keluar dari ekosistem aplikasinya. Perusahaan juga memandang penolakan layanan promosi terhadap pesaing sebagai praktik bisnis yang dapat ditemukan di berbagai industri.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dengan kebijakan ini, TikTok kehilangan salah satu jalur promosi berbayar melalui platform Meta di negara-negara yang terdampak. Namun, laporan tersebut tidak menyebutkan nilai belanja iklan ByteDance yang terkena pembatasan ataupun potensi perubahan pendapatan iklan Meta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reuters melaporkan bahwa TikTok dan ByteDance belum memberikan tanggapan langsung atas keputusan tersebut ketika dimintai komentar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keputusan ini menjadi perkembangan terbaru dalam persaingan Meta dan TikTok, dua perusahaan yang sama-sama mengandalkan keterlibatan pengguna dan ekosistem kreator untuk mendukung bisnis periklanan digital.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"TikTok_Sebelumnya_Batasi_Tautan_ke_Platform_Pesaing\"><\/span><b>TikTok Sebelumnya Batasi Tautan ke Platform Pesaing\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sebelum larangan Meta diumumkan, TikTok telah menerapkan sejumlah perubahan yang membatasi perpindahan pengguna dari aplikasinya ke layanan media sosial lain.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pada September 2026, TikTok menghapus fitur tautan Instagram khusus dari profil pengguna dan memperketat dukungan terhadap tautan yang membuka atau mengarahkan pengguna langsung ke aplikasi media sosial pesaing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meski demikian, pengguna masih dapat menambahkan tautan situs web melalui profil mereka, termasuk tautan yang mengarah ke situs milik platform lain.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TikTok juga sebelumnya menolak iklan Meta yang meminta perusahaan tersebut menerapkan komitmen keselamatan anak serupa dengan yang disepakati Meta bersama sejumlah negara bagian AS.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perubahan kebijakan di kedua platform menunjukkan bahwa persaingan tidak lagi terbatas pada pengembangan fitur, rekomendasi konten, dan layanan video pendek. Akses terhadap kanal promosi serta kemudahan mengarahkan pengguna ke aplikasi lain kini turut menjadi bagian dari persaingan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dalam konteks pasar, TikTok merupakan salah satu pesaing utama Instagram dan Facebook dalam menarik perhatian pengguna, kreator, serta anggaran iklan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Di AS, persaingan tersebut memiliki konteks tambahan. TikTok kini beroperasi melalui perusahaan patungan yang mayoritas kepemilikannya berada di tangan pihak Amerika, setelah kesepakatan yang bertujuan melindungi data pengguna dan mencegah pelarangan aplikasi tersebut.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Menurut Reuters, TikTok digunakan oleh lebih dari 200 juta pengguna di AS, menjadikan pasar tersebut penting bagi persaingan kedua perusahaan.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Kesepakatan_US18_Miliar_Peruncing_Persaingan\"><\/span><b>Kesepakatan US$18 Miliar Peruncing Persaingan\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ketegangan Meta dan TikTok juga berkaitan dengan penyelesaian perkara keselamatan anak yang dicapai Meta bersama sejumlah negara bagian AS pada Agustus 2026.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kesepakatan dengan nilai hingga US$18 miliar tersebut mengharuskan Meta menerapkan perubahan pada Facebook dan Instagram untuk meningkatkan perlindungan pengguna di bawah umur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Langkah-langkah yang disepakati mencakup pembatasan penggunaan harian, pengurangan akses pada malam hari bagi anak-anak, serta peningkatan sistem yang mencegah pengguna di bawah umur mengakses konten dengan batasan usia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Setelah mencapai penyelesaian tersebut, Meta mendorong TikTok dan YouTube milik <\/span><a href=\"https:\/\/nanovest.go.link\/page=IndividualStockDetail?action=navigate&amp;is_param=true&amp;symbol=GOOGL&amp;adj_t=1rhus2a1&amp;adj_deep_link=nanovest%3A%2F%2Fpage%3DIndividualStockDetail%3Faction%3Dnavigate%26is_param%3Dtrue%26symbol%3DGOOGL\"><span style=\"font-weight: 400;\">Google (GOOGL)<\/span><\/a><span style=\"font-weight: 400;\"> untuk menerapkan perubahan keselamatan serupa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meta juga menjalankan kampanye publik melalui iklan surat kabar dan mengkritik ketidakhadiran TikTok dalam sejumlah forum yang membahas penggunaan layar berlebihan serta keamanan nasional.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sementara itu, TikTok belum memberikan tanggapan publik terhadap kampanye Meta tersebut. Namun, pada September, TikTok mencapai kesepakatan tersendiri dengan negara bagian Alabama yang mengharuskan perusahaan menerapkan pembatasan penggunaan baru dan memperkuat verifikasi usia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kesepakatan Alabama tersebut menyelesaikan klaim terkait risiko penggunaan media sosial oleh anak-anak dan dugaan informasi yang menyesatkan mengenai keamanan platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perkembangan ini menunjukkan bahwa persaingan Meta dan TikTok kini berlangsung bersamaan dengan meningkatnya tuntutan regulasi terhadap platform media sosial, khususnya mengenai perlindungan anak dan remaja.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Persaingan_Platform_Digital_Makin_Ketat\"><\/span><b>Persaingan Platform Digital Makin Ketat\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pembatasan iklan pesaing bukan hanya terjadi dalam persaingan Meta dan TikTok.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Menurut laporan The Information yang dikutip Bloomberg, OpenAI juga telah memberi tahu mitra periklanannya pada September bahwa perusahaan tidak akan menerima iklan untuk produk pembuatan gambar dan audio yang bersaing langsung dengan layanannya sendiri.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perkembangan tersebut memperlihatkan bagaimana perusahaan teknologi mulai menetapkan batasan terhadap promosi layanan pesaing di dalam ekosistem masing-masing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bagi Meta, keputusan melarang iklan ByteDance menambah satu kebijakan baru dalam persaingan mempertahankan pengguna dan aktivitas di Facebook serta Instagram. Namun, belum ada data dalam laporan Bloomberg maupun Reuters yang mengukur dampak langsung kebijakan tersebut terhadap pendapatan iklan atau jumlah pengguna kedua perusahaan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bagi investor yang memantau Meta Platforms (META), perkembangan selanjutnya mencakup respons TikTok dan ByteDance, kemungkinan perubahan kebijakan promosi lintas platform, serta dampaknya terhadap persaingan bisnis periklanan digital.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Selain itu, implementasi kewajiban keselamatan anak di AS juga tetap menjadi faktor yang perlu diperhatikan karena dapat memengaruhi pengembangan fitur dan pengalaman pengguna di platform media sosial.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Baca berita lainnya terkait perkembangan Meta di <\/span><a href=\"https:\/\/www.nanovest.io\/blog\/tag\/meta\/\"><b>halaman ini<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div style=\"background: linear-gradient(135deg, #111827, #1F2937); padding: 24px; border-radius: 14px; margin: 28px 0; text-align: center; color: #ffffff;\">\n<p style=\"margin: 0 0 8px; font-size: 21px; line-height: 1.4; color: #ffffff;\"><strong>Meta vs TikTok Makin Panas, Apa Dampaknya ke Pasar?<\/strong><\/p>\n<p style=\"max-width: 650px; margin: 0 auto 20px; font-size: 14px; line-height: 1.7; color: #e5e7eb;\">Persaingan platform digital kini meluas ke kebijakan iklan dan regulasi. Pantau saham Meta (META) serta perkembangan perusahaan teknologi AS lainnya melalui Nanovest, dan ikuti berita pasar terbaru untuk memahami perubahan industrinya.<\/p>\n<div style=\"display: flex; flex-wrap: wrap; justify-content: center; gap: 10px;\">\n<p><a style=\"display: inline-flex; align-items: center; justify-content: center; padding: 11px 18px; border-radius: 8px; background: #7C3AED; color: #ffffff; font-size: 14px; font-weight: bold; text-decoration: none;\" href=\"https:\/\/nanovest.io\" target=\"_blank\" rel=\"noopener noreferrer\">Investasi di Nanovest<br \/>\n<\/a><\/p>\n<p><a style=\"display: inline-flex; align-items: center; justify-content: center; padding: 11px 18px; border-radius: 8px; background: #ffffff; color: #7c3aed; font-size: 14px; font-weight: bold; text-decoration: none;\" href=\"https:\/\/nanovest.io\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">Baca News &amp; Artikel Tips \u2192<br \/>\n<\/a><\/p>\n<\/div>\n<p style=\"max-width: 650px; margin: 16px auto 0; font-size: 11px; line-height: 1.55; color: #9ca3af;\">Investasi memiliki risiko. Lakukan riset mandiri dan pertimbangkan profil risiko sebelum mengambil keputusan investasi. Nanovest terdaftar dan diawasi oleh OJK.<span style=\"color: #333333; font-size: 14px;\">\u00a0<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Persaingan antara Meta Platforms (META) dan TikTok memasuki babak baru. Meta mulai melarang iklan serta promosi berbayar dari ByteDance di sejumlah platform miliknya, termasuk Facebook dan Instagram, sebagai bagian dari pembatasan terhadap promosi layanan pesaing. Kebijakan yang mulai diterapkan pada Kamis, 8 Oktober 2026, tersebut berlaku di tujuh negara, termasuk Indonesia. Larangan ini juga mencakup<\/p>\n","protected":false},"author":35,"featured_media":27055,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[80,39],"tags":[74,276,28,52,29],"class_list":["post-27054","post","type-post","status-publish","format-standard","has-post-thumbnail","category-berita","category-saham-as","tag-berita","tag-meta","tag-saham-amerika","tag-saham-as","tag-us-stocks"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Meta melarang iklan TikTok dan ByteDance di tujuh negara, termasuk Indonesia, mulai 8 Oktober 2026. 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