{"id":26906,"date":"2026-10-07T09:40:38","date_gmt":"2026-10-07T02:40:38","guid":{"rendered":"https:\/\/www.nanovest.io/blog\/?p=26906"},"modified":"2026-10-07T09:40:38","modified_gmt":"2026-10-07T02:40:38","slug":"anthropic-perluas-claude-startups","status":"publish","type":"post","link":"https:\/\/www.nanovest.io/blog\/berita\/anthropic-perluas-claude-startups-26906\/","title":{"rendered":"Anthropic Perluas Claude Startups untuk Gaet Perusahaan Baru"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Anthropic memperluas program Claude Startups untuk menarik lebih banyak perusahaan muda menggunakan produk dan model kecerdasan buatannya sejak tahap awal pengembangan bisnis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Program tersebut pertama kali diluncurkan pada Mei dan telah diikuti ribuan perusahaan. Melalui ekspansi terbaru, Anthropic membuka akses kepada lebih banyak startup sekaligus menawarkan produk, kredit, dan dukungan teknis untuk membantu mereka membangun layanan berbasis Claude.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Langkah tersebut juga memperlihatkan semakin ketatnya persaingan perusahaan AI dalam memperebutkan pelanggan bisnis. <\/span><span style=\"font-weight: 400;\">OpenAI dan <\/span><a href=\"https:\/\/nanovest.go.link\/page=IndividualStockDetail?action=navigate&amp;is_param=true&amp;symbol=GOOGL&amp;adj_t=1rhus2a1&amp;adj_deep_link=nanovest%3A%2F%2Fpage%3DIndividualStockDetail%3Faction%3Dnavigate%26is_param%3Dtrue%26symbol%3DGOOGL\"><span style=\"font-weight: 400;\">Google (GOOGL)<\/span><\/a><span style=\"font-weight: 400;\"> memiliki program serupa untuk <\/span><i><span style=\"font-weight: 400;\">startup<\/span><\/i><span style=\"font-weight: 400;\">, sementara sebagian besar pendapatan Anthropic saat ini berasal dari pelanggan bisnis.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Daftar Isi <\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nanovest.io/blog\/berita\/anthropic-perluas-claude-startups-26906\/#Startup_Bisa_Dapat_Kredit_hingga_US45000\" >Startup Bisa Dapat Kredit hingga US$45.000\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nanovest.io/blog\/berita\/anthropic-perluas-claude-startups-26906\/#Anthropic_Bidik_Startup_sebagai_Pengguna_Claude_Sejak_Awal\" >Anthropic Bidik Startup sebagai Pengguna Claude Sejak Awal\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nanovest.io/blog\/berita\/anthropic-perluas-claude-startups-26906\/#Persaingan_Anthropic_OpenAI_dan_Google_Meluas\" >Persaingan Anthropic, OpenAI, dan Google Meluas\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Startup_Bisa_Dapat_Kredit_hingga_US45000\"><\/span><b>Startup Bisa Dapat Kredit hingga US$45.000\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Salah satu bagian utama program ini adalah Claude Startup Stack, yang menawarkan kombinasi diskon dan kredit dengan nilai hingga US$45.000 untuk berbagai perangkat yang digunakan startup.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perusahaan yang memenuhi syarat juga dapat memperoleh kredit API satu kali senilai US$1.000 untuk membangun produk menggunakan Claude. <\/span><span style=\"font-weight: 400;\">Selain itu, Anthropic memberikan akses gratis selama satu tahun ke Claude Team untuk maksimal lima <\/span><i><span style=\"font-weight: 400;\">premium seats<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Program ini tidak terbatas pada akses terhadap model AI. <\/span><span style=\"font-weight: 400;\">Anggota juga mendapatkan akses ke Claude Marketplace, yang memungkinkan perusahaan membuat <\/span><i><span style=\"font-weight: 400;\">plug-in<\/span><\/i><span style=\"font-weight: 400;\"> untuk layanan Claude.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Startup dapat mengikuti sesi konsultasi virtual dengan tim Applied AI Anthropic serta terhubung dengan perusahaan lain dalam komunitas Claude Startups melalui berbagai acara.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Untuk mengikuti program, perusahaan harus memenuhi setidaknya salah satu kriteria yang ditetapkan Anthropic, yaitu didirikan dalam lima tahun terakhir atau memperoleh pendanaan dalam dua tahun terakhir.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Anthropic_Bidik_Startup_sebagai_Pengguna_Claude_Sejak_Awal\"><\/span><b>Anthropic Bidik Startup sebagai Pengguna Claude Sejak Awal\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ekspansi Claude Startups memperlihatkan strategi Anthropic untuk membangun hubungan dengan perusahaan ketika produk dan infrastruktur teknologi mereka masih berada pada tahap awal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Startup dapat menjadi kelompok pengguna penting bagi penyedia model AI karena mereka dapat mengintegrasikan teknologi tersebut langsung ke dalam produk, proses kerja, dan infrastruktur pengembangan sejak bisnis dibangun.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bagi Anthropic, strategi tersebut juga relevan dengan komposisi bisnisnya. <\/span><span style=\"font-weight: 400;\">Sebagian besar pendapatan perusahaan berasal dari pelanggan bisnis, sehingga memperluas penggunaan Claude di kalangan startup berpotensi menambah basis pelanggan <\/span><i><span style=\"font-weight: 400;\">enterprise <\/span><\/i><span style=\"font-weight: 400;\">seiring perusahaan tersebut berkembang.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anthropic juga melihat startup sebagai pengguna yang cepat mengadopsi model baru dan menguji kemampuan Claude untuk berbagai proyek. Karena itu, selain kredit, perusahaan menawarkan akses langsung ke tim Applied AI untuk membantu implementasi teknologi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pendekatan tersebut menunjukkan bahwa persaingan AI tidak lagi hanya berlangsung melalui kemampuan model. <\/span><span style=\"font-weight: 400;\">Penyedia AI juga berlomba membangun ekosistem <\/span><i><span style=\"font-weight: 400;\">developer <\/span><\/i><span style=\"font-weight: 400;\">dan perusahaan yang menggunakan model mereka sebagai fondasi produk.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Persaingan_Anthropic_OpenAI_dan_Google_Meluas\"><\/span><b>Persaingan Anthropic, OpenAI, dan Google Meluas\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Claude Startups hadir ketika Anthropic menghadapi persaingan dengan OpenAI dan Google, yang juga menawarkan program untuk perusahaan rintisan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bagi penyedia model AI, memberikan kredit dan akses bersubsidi dapat menurunkan biaya awal bagi startup yang ingin menguji atau mengintegrasikan teknologi AI. Dalam jangka lebih panjang, perusahaan yang terus menggunakan platform tersebut ketika bisnisnya berkembang dapat menjadi pelanggan komersial yang lebih besar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ekspansi ini juga berlangsung ketika Anthropic tengah mempersiapkan diri menuju penawaran umum perdana atau IPO. Dengan pelanggan bisnis menjadi sumber utama pendapatan perusahaan, pertumbuhan penggunaan Claude di kalangan startup menjadi salah satu perkembangan yang dapat diperhatikan menjelang proses tersebut.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Namun, besarnya kredit yang diberikan belum menunjukkan seberapa besar program ini akan berkontribusi terhadap pendapatan Anthropic. Sumber juga belum memberikan data mengenai tingkat konversi peserta Claude Startups menjadi pelanggan berbayar atau besarnya penggunaan API setelah kredit habis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Untuk saat ini, perluasan program tersebut menunjukkan bagaimana persaingan Anthropic, OpenAI, dan Google semakin bergerak ke tahap membangun hubungan dengan developer dan perusahaan sejak dini, bukan hanya berlomba meluncurkan model AI terbaru.<\/span><\/p>\n<div style=\"background: linear-gradient(135deg, #111827, #1F2937); padding: 24px; border-radius: 14px; margin: 28px 0; text-align: center; color: #ffffff;\">\n<p style=\"margin: 0 0 8px; font-size: 21px; line-height: 1.4; color: #ffffff;\"><strong>Persaingan AI Kini Berebut Startup<\/strong><\/p>\n<p style=\"max-width: 650px; margin: 0 auto 20px; font-size: 14px; line-height: 1.7; color: #e5e7eb;\">Anthropic memperluas Claude Startups saat persaingan platform AI merambah developer dan perusahaan sejak tahap awal. Pantau saham teknologi AS dan perkembangan AI melalui Nanovest.<\/p>\n<div style=\"display: flex; flex-wrap: wrap; justify-content: center; gap: 10px;\">\n<p><a style=\"display: inline-flex; align-items: center; justify-content: center; padding: 11px 18px; border-radius: 8px; background: #7C3AED; color: #ffffff; font-size: 14px; font-weight: bold; text-decoration: none;\" href=\"https:\/\/nanovest.io\" target=\"_blank\" rel=\"noopener noreferrer\">Investasi di Nanovest<br \/>\n<\/a><\/p>\n<p><a style=\"display: inline-flex; align-items: center; justify-content: center; padding: 11px 18px; border-radius: 8px; background: #ffffff; color: #7c3aed; font-size: 14px; font-weight: bold; text-decoration: none;\" href=\"https:\/\/nanovest.io\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">Baca News &amp; Artikel Tips \u2192<br \/>\n<\/a><\/p>\n<\/div>\n<p style=\"max-width: 650px; margin: 16px auto 0; font-size: 11px; line-height: 1.55; color: #9ca3af;\">Investasi memiliki risiko. Lakukan riset mandiri dan pertimbangkan profil risiko sebelum mengambil keputusan investasi. Nanovest terdaftar dan diawasi oleh OJK.<span style=\"color: #333333; font-size: 14px;\">\u00a0<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Anthropic memperluas program Claude Startups untuk menarik lebih banyak perusahaan muda menggunakan produk dan model kecerdasan buatannya sejak tahap awal pengembangan bisnis. Program tersebut pertama kali diluncurkan pada Mei dan telah diikuti ribuan perusahaan. Melalui ekspansi terbaru, Anthropic membuka akses kepada lebih banyak startup sekaligus menawarkan produk, kredit, dan dukungan teknis untuk membantu mereka membangun<\/p>\n","protected":false},"author":35,"featured_media":26907,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[80,39],"tags":[68,524,74],"class_list":["post-26906","post","type-post","status-publish","format-standard","has-post-thumbnail","category-berita","category-saham-as","tag-ai","tag-anthropic","tag-berita"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Anthropic memperluas Claude Startups dengan kredit hingga US$45.000, akses Claude Team dan API untuk menarik lebih banyak startup membangun bisnis dengan AI.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Maretha Putri\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.nanovest.io/blog\/berita\/anthropic-perluas-claude-startups-26906\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"id_ID\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Blog Nanovest - 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