{"id":21719,"date":"2026-04-20T10:30:54","date_gmt":"2026-04-20T03:30:54","guid":{"rendered":"https:\/\/www.nanovest.io/blog\/?p=21719"},"modified":"2026-04-20T09:49:00","modified_gmt":"2026-04-20T02:49:00","slug":"pepsico-pulihkan-permintaan-lewat-strategi-turun-harga-dan-inovasi","status":"publish","type":"post","link":"https:\/\/www.nanovest.io/blog\/berita\/pepsico-pulihkan-permintaan-lewat-strategi-turun-harga-dan-inovasi-21719\/","title":{"rendered":"PepsiCo Pulihkan Permintaan Lewat Strategi Turun Harga dan Inovasi"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Di tengah tekanan daya beli dan perubahan perilaku konsumen, <\/span><a href=\"https:\/\/nanovest.go.link\/page=IndividualStockDetail?action=navigate&amp;is_param=true&amp;symbol=PEP&amp;adj_t=1rhus2a1&amp;adj_deep_link=nanovest%3A%2F%2Fpage%3DIndividualStockDetail%3Faction%3Dnavigate%26is_param%3Dtrue%26symbol%3DPEP\"><span style=\"font-weight: 400;\">PepsiCo (PEP)<\/span><\/a><span style=\"font-weight: 400;\"> justru mencatat kinerja yang solid pada awal tahun. Perusahaan makanan dan minuman raksasa ini berhasil meningkatkan penjualan setelah mengambil langkah strategis: menurunkan harga dan memperbarui lini produk.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hasilnya, pendapatan PepsiCo naik 8,5% secara tahunan menjadi US$19,44 miliar pada kuartal pertama \u2013 melampaui ekspektasi pasar yang berada di kisaran US$18,95 miliar.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Daftar Isi <\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nanovest.io/blog\/berita\/pepsico-pulihkan-permintaan-lewat-strategi-turun-harga-dan-inovasi-21719\/#Strategi_Harga_Jadi_Kunci_Pemulihan_Permintaan\" >Strategi Harga Jadi Kunci Pemulihan Permintaan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nanovest.io/blog\/berita\/pepsico-pulihkan-permintaan-lewat-strategi-turun-harga-dan-inovasi-21719\/#Inovasi_Produk_Perkuat_Daya_Tarik\" >Inovasi Produk Perkuat Daya Tarik<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.nanovest.io/blog\/berita\/pepsico-pulihkan-permintaan-lewat-strategi-turun-harga-dan-inovasi-21719\/#Profitabilitas_Ikut_Menguat\" >Profitabilitas Ikut Menguat<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Strategi_Harga_Jadi_Kunci_Pemulihan_Permintaan\"><\/span><b>Strategi Harga Jadi Kunci Pemulihan Permintaan<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Beberapa tahun terakhir, PepsiCo sempat menghadapi tekanan akibat strategi kenaikan harga agresif pasca pandemi. Kenaikan harga tersebut memang membantu menjaga margin, namun berdampak pada penurunan volume penjualan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Konsumen mulai mengurangi pembelian produk makanan ringan (snack), beralih ke merek yang lebih murah, atau menunda konsumsi produk non-esensial.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Melihat tren ini, PepsiCo mulai mengubah pendekatan. Sejak tahun lalu, perusahaan secara bertahap menurunkan harga, terutama untuk produk-produk populer seperti Lay\u2019s, Doritos, dan Cheetos, bahkan hingga sekitar 15% menjelang periode Super Bowl.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Langkah ini terbukti efektif dalam menarik kembali konsumen yang sebelumnya meninggalkan brand.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Inovasi_Produk_Perkuat_Daya_Tarik\"><\/span><b>Inovasi Produk Perkuat Daya Tarik<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Selain strategi harga, PepsiCo juga mendorong pertumbuhan melalui inovasi produk.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perusahaan mulai memperkenalkan berbagai varian baru yang mengikuti tren konsumen saat ini, seperti:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Produk tanpa bahan buatan (no artificial ingredients)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Snack dengan tambahan protein dan serat<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Minuman rendah gula dan fokus pada kesehatan<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Di segmen minuman, akuisisi Poppi \u2013 minuman soda berbasis kesehatan usus \u2013 juga membantu menjangkau konsumen baru. Sementara itu, Gatorade mulai diposisikan ulang, tidak hanya untuk atlet tetapi juga untuk kebutuhan hidrasi sehari-hari.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kombinasi antara inovasi dan repositioning ini memperluas basis pelanggan dan meningkatkan frekuensi pembelian.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Profitabilitas_Ikut_Menguat\"><\/span><b>Profitabilitas Ikut Menguat<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Kinerja positif tidak hanya terlihat dari sisi pendapatan, tetapi juga profitabilitas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Laba bersih PepsiCo naik 27% menjadi US$2,33 miliar, sementara laba per saham (adjusted EPS) mencapai US$1,61 \u2013 lebih tinggi dari ekspektasi analis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Saham PepsiCo pun merespons positif, dengan kenaikan sekitar 2% pada perdagangan setelah rilis laporan keuangan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Performa PepsiCo memberikan insight menarik bagi investor: di tengah tekanan inflasi, strategi harga tetap menjadi faktor krusial dalam menjaga pertumbuhan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Namun yang lebih penting, perusahaan menunjukkan bahwa:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Konsumen masih responsif terhadap harga yang lebih terjangkau<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inovasi produk tetap menjadi pendorong utama permintaan<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kombinasi keduanya dapat mengembalikan momentum pertumbuhan<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Di tengah kondisi pasar yang semakin selektif, perusahaan yang mampu menyeimbangkan pricing dan inovasi berpotensi menjadi outperformer.<\/span><\/p>\n<hr \/>\n<p><i><span style=\"font-weight: 400;\">Kamu bisa memantau berbagai peluang investasi global, mulai dari saham teknologi hingga aset digital, langsung dalam satu aplikasi di <\/span><\/i><a href=\"https:\/\/www.nanovest.io\/\"><i><span style=\"font-weight: 400;\">Nanovest<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Dapatkan juga update pasar terbaru, insight mendalam, serta panduan investasi lainnya melalui halaman <\/span><\/i><a href=\"https:\/\/www.nanovest.io/blog\/\"><i><span style=\"font-weight: 400;\">News &amp; Artikel Tips Nanovest<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> untuk membantu kamu mengambil keputusan yang lebih terarah.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Di tengah tekanan daya beli dan perubahan perilaku konsumen, PepsiCo (PEP) justru mencatat kinerja yang solid pada awal tahun. Perusahaan makanan dan minuman raksasa ini berhasil meningkatkan penjualan setelah mengambil langkah strategis: menurunkan harga dan memperbarui lini produk. Hasilnya, pendapatan PepsiCo naik 8,5% secara tahunan menjadi US$19,44 miliar pada kuartal pertama \u2013 melampaui ekspektasi pasar<\/p>\n","protected":false},"author":35,"featured_media":21720,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,39],"tags":[],"class_list":["post-21719","post","type-post","status-publish","format-standard","has-post-thumbnail","category-berita","category-saham-as"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Penjualan PepsiCo naik 8,5% setelah turunkan harga dan inovasi produk. 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