{"id":15802,"date":"2025-06-26T00:00:00","date_gmt":"2025-06-25T17:00:00","guid":{"rendered":"https:\/\/www.nanovest.io/blog\/uncategorized\/startup-crypto-rumpel-labs-hadir-dengan-tokenisasi-poin-loyalitas-untuk-de-fi-dan-web3-15802\/"},"modified":"2025-06-26T00:00:00","modified_gmt":"2025-06-25T17:00:00","slug":"startup-crypto-rumpel-labs-hadir-dengan-tokenisasi-poin-loyalitas-untuk-de-fi-dan-web3","status":"publish","type":"post","link":"https:\/\/www.nanovest.io/blog\/berita\/startup-crypto-rumpel-labs-hadir-dengan-tokenisasi-poin-loyalitas-untuk-de-fi-dan-web3-15802\/","title":{"rendered":"Startup Crypto Rumpel Labs Hadir dengan Tokenisasi Poin Loyalitas untuk DeFi dan Web3"},"content":{"rendered":"<p>Rumpel Labs, sebuah startup yang membangun infrastruktur tokenisasi untuk poin loyalitas, didistribusikan oleh banyak proyek\u00a0<a href=\"https:\/\/www.nanovest.io\/belajar-kripto\/mengenal-defi-dalam-dunia-kripto-lebih-lanjut\/\">keuangan terdesentralisasi (DeFi)<\/a>\u00a0dan Web3, telah keluar dari mode diam-diam dengan dukungan dari beberapa nama besar di dunia modal ventura, seperti Dragonfly dan Variant.<\/p>\n<p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Daftar Isi <\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nanovest.io/blog\/berita\/startup-crypto-rumpel-labs-hadir-dengan-tokenisasi-poin-loyalitas-untuk-de-fi-dan-web3-15802\/#Poin_Loyalitas_dan_Airdrop_di_Ruang_Crypto\" >Poin Loyalitas dan Airdrop di Ruang Crypto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nanovest.io/blog\/berita\/startup-crypto-rumpel-labs-hadir-dengan-tokenisasi-poin-loyalitas-untuk-de-fi-dan-web3-15802\/#Tantangan_dalam_Program_Poin_dan_Kebutuhan_Pasar_Sekunder\" >Tantangan dalam Program Poin dan Kebutuhan Pasar Sekunder<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Poin_Loyalitas_dan_Airdrop_di_Ruang_Crypto\"><\/span><strong>Poin Loyalitas dan Airdrop di Ruang Crypto<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/p>\n<p>Memberikan poin loyalitas untuk mendorong perilaku pengguna dan memberikan hadiah kepada pengguna awal, sering kali dengan janji airdrop token, telah menjadi strategi populer dalam ruang crypto dalam beberapa tahun terakhir.\u00a0<\/p>\n<p>Hampir 50% dari airdrop terbaru didistribusikan kepada pemegang poin, dengan contoh kuat dari efektivitas program poin ditunjukkan oleh pertumbuhan cepat proyek seperti pasar NFT Blur dan stablecoin\u00a0<a href=\"https:\/\/news.nanovest.io\/stablecoin\/ethena-ena-usde-menguasai-pasar-stablecoin-dengan-lonjakan-2-miliar-7931\">USDe<\/a>\u00a0milik Ethena.<\/p>\n<p>Airdrop dalam dunia crypto merujuk pada distribusi token atau koin gratis kepada pengguna yang berpartisipasi dalam jaringan blockchain tertentu. Strategi ini sering digunakan oleh perusahaan crypto untuk mendorong pengguna agar terlibat dengan proyek tersebut, menarik pengguna baru, dan meningkatkan keterlibatan komunitas.<\/p>\n<p><h2><span class=\"ez-toc-section\" id=\"Tantangan_dalam_Program_Poin_dan_Kebutuhan_Pasar_Sekunder\"><\/span><strong>Tantangan dalam Program Poin dan Kebutuhan Pasar Sekunder<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/p>\n<p>Meski berbagai proyek telah melihat manfaat nyata dari program poin dalam mendorong pertumbuhan, ada masalah yang muncul terkait janji yang tidak terpenuhi dan pengguna yang mendapatkan airdrop serta pembayaran dari program poin yang jauh lebih rendah dari harapan.\u00a0<\/p>\n<p>CEO Rumpel Labs, Kenton Prescott, yang merupakan mantan pengembang MakerDAO, menyatakan bahwa ada kebutuhan akan pasar sekunder yang lebih formal dengan efisiensi modal yang lebih baik, likuiditas yang lebih dalam, dan mekanisme penemuan harga yang lebih baik.<\/p>\n<p>\u201cMasalah ini muncul karena ketidakmampuan untuk mentransfer dan memperdagangkan poin secara efektif,\u201d ujar Prescott dalam sebuah wawancara. \u201cPasar sekunder dengan efisiensi modal, likuiditas mendalam, dan penemuan harga, bisa menjadi solusi untuk masalah ini,\u201d tambahnya.<\/p>\n<p>Sementara itu, Rumpel Labs berencana meluncurkan program poinnya sendiri dan siap untuk go live pada pertengahan September, dengan harapan dapat menghadirkan solusi yang lebih baik bagi tantangan yang dihadapi oleh program poin saat ini.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rumpel Labs, startup tokenisasi poin loyalitas untuk DeFi dan Web3, muncul dari mode stealth dengan dukungan modal ventura besar dan rencana peluncuran pada September.<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80],"tags":[261],"class_list":["post-15802","post","type-post","status-publish","format-standard","category-berita","tag-blockchain"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.0.1 - 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