{"id":14689,"date":"2025-06-28T00:00:00","date_gmt":"2025-06-27T17:00:00","guid":{"rendered":"https:\/\/www.nanovest.io/blog\/uncategorized\/mc-donald-s-x-doodles-hadirkan-gelas-edisi-terbatas-dan-hadiah-digital-14689\/"},"modified":"2025-06-28T00:00:00","modified_gmt":"2025-06-27T17:00:00","slug":"mc-donald-s-x-doodles-hadirkan-gelas-edisi-terbatas-dan-hadiah-digital","status":"publish","type":"post","link":"https:\/\/www.nanovest.io/blog\/berita\/mc-donald-s-x-doodles-hadirkan-gelas-edisi-terbatas-dan-hadiah-digital-14689\/","title":{"rendered":"McDonald&#8217;s x Doodles Hadirkan Gelas Edisi Terbatas dan Hadiah Digital"},"content":{"rendered":"<p><p><a href=\"https:\/\/www.nanovest.io\/saham-amerika\/mcd\/\">McDonald&#8217;s<\/a> optimis terhadap Doodles, sebuah franchise media yang berawal sebagai proyek non-fungible token (NFT). &#8220;Gelas McCaf\u00e9 x Doodles Holiday akan hadir pada 18 November,&#8221; demikian konfirmasi dari McDonald&#8217;s dan Doodles dalam unggahan terbaru mereka di X.<\/p>\n<p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Daftar Isi <\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nanovest.io/blog\/berita\/mc-donald-s-x-doodles-hadirkan-gelas-edisi-terbatas-dan-hadiah-digital-14689\/#McDonalds_Berkolaborasi_dengan_Agen_Perubahan\" >McDonald&#8217;s Berkolaborasi dengan Agen Perubahan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nanovest.io/blog\/berita\/mc-donald-s-x-doodles-hadirkan-gelas-edisi-terbatas-dan-hadiah-digital-14689\/#Masa_Depan_Cerah_Setelah_Ledakan_NFT\" >Masa Depan Cerah Setelah Ledakan NFT<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"McDonalds_Berkolaborasi_dengan_Agen_Perubahan\"><\/span><strong>McDonald&#8217;s Berkolaborasi dengan Agen Perubahan<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/p>\n<p>Menurut laporan media periklanan, kampanye McDonald&#8217;s dan Doodles ini disebut &#8220;GM Spread Joy.&#8221; Kampanye ini akan menampilkan gelas McCaf\u00e9 edisi terbatas dengan karya seni terinspirasi dari Doodles, serta kesempatan untuk memenangkan barang digital dan konten animasi yang bisa diakses melalui aplikasi McDonald&#8217;s. Aplikasi McDonald&#8217;s akan menghadirkan pengalaman \u201cpack ripping\u201d yang mirip dengan koleksi kartu.<\/p>\n<p>Kampanye ini juga didukung oleh tantangan media sosial #GMSpreadJoy di TikTok dan Instagram. Kepala pemasaran McDonald&#8217;s, Tariq Hassan, memberikan pernyataan:<\/p>\n<p><h2><span class=\"ez-toc-section\" id=\"Masa_Depan_Cerah_Setelah_Ledakan_NFT\"><\/span><strong>Masa Depan Cerah Setelah Ledakan NFT<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/p>\n<p>McDonald&#8217;s memposting animasi misterius di akun X mereka pada 12 November. Posting tersebut dengan cepat dikenali sebagai referensi ke Doodles, yang kemudian membuat penjualan NFT Doodles melonjak.<\/p>\n<p>\u201cKomunitas Doodles akan segera bertambah besar,\u201d kata Doodles saat membagikan ulang postingan McDonald&#8217;s berikutnya. Ini adalah timing yang baik bagi Doodles, yang merilis film animasi pertamanya, Dullsville and the Doodleverse, pada 13 September.<\/p>\n<p><a href=\"https:\/\/www.nanovest.io\/belajar-kripto\/yuk-kenalan-sama-yang-lagi-viral-nft-non-fungible-token\/#:~:text=Nanovest%20adalah%20platform%20digital%20era,Bergabunglah%20dengan%20revolusi%20%23nano.\">NFT<\/a> Doodles pertama kali diluncurkan di OpenSea pada Oktober 2021 dan dengan cepat menjadi penjualan teratas. NFT tersebut masih tersedia di situs dengan harga mulai dari 2,85 Ether (ETH) hingga 299 ETH.<\/p>\n<p>Pada pertengahan Juni 2022, Doodles telah menghasilkan lebih dari $500.000 dari penjualan sekunder, saat musisi populer Pharrell Williams bergabung sebagai chief brand officer. Musik Pharrell, bersama dengan suara dari rapper Lil Wayne, Coi Leray, dan Lil Yachty, hadir dalam film baru tersebut.<\/p>\n<p>Doodles mengadakan putaran pendanaan pada September 2022 dan mencapai valuasi sebesar $704 juta. Pada Maret 2023, Doodles mengumumkan peralihan dari proyek NFT menjadi franchise media. Mereka juga telah bekerja sama dengan Arizona Iced Tea, Adidas, dan merek sepatu Crocs.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>McDonald&#8217;s berkolaborasi dengan Doodles dalam kampanye &#8220;GM Spread Joy&#8221; menghadirkan gelas McCaf\u00e9 edisi terbatas, hadiah digital, dan tantangan media sosial.<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80],"tags":[337],"class_list":["post-14689","post","type-post","status-publish","format-standard","category-berita","tag-saham-global"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"McDonald&#039;s berkolaborasi dengan Doodles dalam kampanye &quot;GM Spread Joy&quot; menghadirkan gelas McCaf\u00e9 edisi terbatas, hadiah digital, dan tantangan media sosial.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Rian Jakawardana\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.nanovest.io/blog\/berita\/mc-donald-s-x-doodles-hadirkan-gelas-edisi-terbatas-dan-hadiah-digital-14689\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"id_ID\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Blog Nanovest - 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